In recent years, physical bookstores have continuously settled in major commercial centers, and the state and local governments have also introduced corresponding policies to support the development of physical bookstores.With the change of consumer book purchase habits, the book sales role of traditional physical bookstores has gradually diluted.When the physical bookstore carries rich role positioning such as “good dolls” and “weekend punching place”. It is particularly important whether it can meet the needs of consumers’ spiritual quality of life and break through the challenge of homogeneousization to build a characteristic city in public space.

(Real view of the Big Education Sentence Education Sentence)

On the morning of April 2nd, the A -share listed Enterprise Study Education Group’s sentence Elephant Bookstore Huazhong flagship store opened in Wuhan Economic Kai Yongwang, which has a large area of nearly 2,000 square meters, accommodating over 25,000 kinds and more than 80,000 books.Deng Shiqing, Director of the Printing and Distribution Office of the Propaganda Department of the Hubei Provincial Party Committee, He Na, Minister of the Social Service Department of the Hubei Provincial Party Committee, Zhang Yongjun, Director of the Publishing Copyright Management Office of the Propaganda Department of the Wuhan Municipal Party Committee, Deputy President of Hubei Provincial Education Publishing House, Democratic Progressive Yangtze River Publishing MediaDirector Li Zuojun of the Committee, Huang Zhen, Chief of the Printing and Distribution Office of the Wuhan Press and Publication Bureau, Xu Bin, Secretary General of the Hubei Democratic Entrepreneurs Association, Sun Zhenhua, Secretary -General of the Hubei Women’s and Children Development Foundation, and the Minister of Financing of the Hubei Women’s and Children Development Foundation FoundationFu Tianna, Wu Yongjun, deputy director of the Network Public Opinion Monitoring Center of the Propaganda Department of the Wuhan Economic Development District Work Committee, and Zheng Lianhong, a fourth -level investigator of the Propaganda Department of the Wuhan Economic Development District Working Committee, came to guide.

At the event site, Wuhan Television conducted an exclusive interview with the founder and CEO of the University of Education.The 21st Century Business Herald, Tao Li Finance and many other media representatives attended and celebrated the opening of the Ji Elephant Bookstore Wuhan Shuangdian.

“”Take root in regional local customs and build a national shared reading network “

Hubei is the main birthplace of Jingchu culture, exuding a long -lasting cultural charm.Deng Shiqing, director of the Printing and Distribution Office of the Propaganda Department of the Hubei Provincial Party Committee, stated in his speech: “Sentence Bookstore is the determination to learn from the river to take root in the river, with culture as the bond.It is good, opening a good bookstore is helpful for social progress. From personal growth to the prosperity of the country, we need to gain confidence through reading. The sentence shop has an excellent foundation., Continue hard to do things that are meaningful and valuable for the country! “

(Deng Shiqing, Director of the Printing and Distribution Office of the Propaganda Department of the Hubei Provincial Party Committee, delivered a speech)

Sentence Bookstore is the innovation format of the “National Reading” strategy of the “Reading of the People” strategy that is actively exploring the layout of the layout of the layout of the layout.Sentence -like bookstore collection “book borrowing, book sales, sharing reading, children’s growth, light food coffee, cultural salon, tide -playing cultural and creative guidance”, concentrate on creating the most humanistic and quality immersive cultural consumption space and qualityDiversified life scene.On the eve of the Spring Festival this year, the first store of the Central Bookstore has landed in Wuhan Jiangxia District’s landmark business district “Yongwang Mengle City Wuhan Jiangxia”.On April 2nd, Xiangxiang Bookstore Wuhan Jiang Xiayongwang Store also successfully spent trial operations into a new stage.

(Sentence -like bookstore Wuhan Jiangxia Yongwang Store opening ceremony at the opening ceremony)

“Sentences read sound, elephants are invisible”, “sentence elephant” originated from the excellent traditional culture of China, and condensed the charm of culture.On New Year’s Day in 2022, the first store in the statement of the sentence shop appeared at Shenzhen Luohu Baoneng Global Exchange; in April 2023, the first sentence of the Beijing Elephant Bookstore was completed in Beijing; in December 2023, the sentencestore entered the southwest, and the Chengdu Shuangdian opened simultaneously;In April 2024, Xiangxiang Bookstore Wuhan Shuangdian opened.As of now, Xueba Education has owned 9 sentences in the country, and has been promoting the layout.

On the occasion of the 29th “World Reading Day”, the sentence stores set out from Wuhan, and officially launched the “First Elephant Bookstore Reading Month” series of activities.Fully integrate related resources, give full play to the advantages of the platform, and bring the high -quality reading environment and experience to the citizens, expect to attract and call more families to develop reading habits, and draw power from reading.

(The series of “The First Sentence of the Bookstore National Reading Month” series of activities was officially launched)

According to Xiao Yan, the general manager of the Cultural Space Division of the University of Education Group, Sentelling Bookstore will set up a satellite store after opening the central store in a city, and cooperate with the government to open a community library or build a book for enterprises.It can conveniently serve the shared reading network of more families and readers.

The books in each of the above spaces are updated in the cycle, and readers can “borrow and repay” nationwide.It is understood that the types and quantities of the bookstores through the flagship store of Yongwang are slightly more than Jiangxia Yongwang Store.And due to the larger area, the reporter also felt that there were more tables and chairs facilities for adult readers and children to sit down to read books for free.

(Real view of the Big Education Sentence Education Sentence)

“”In the era of digital economy, create intelligent urban study “”

The contradiction between product lighting and reading experience has always been a big pain point of physical bookstores, but the reporter felt comfortable and calm in the sentence shop.Xiao Yan introduced that the sentence shop store focused on lighting design, and achieved a scientific layout with the six major reading function partitions, and provided oxygen -level reading experience through four -stage air purification.

(Real view of the Big Education Sentence Education Sentence)

Jin Xin, the founder and CEO of Xueda Education Group, said that the company has attached great importance to the impact of space design on the growth of children since its establishment.”There is no limit to the space in the bookstore. The design that is inserted and can be opened to create a compound space that meets the needs of different scenes. It can be used as a home reading room, small office space, conference room or can accommodate nearly 50 activities.place.”

(The founder and CEO of Xueda Education Group and CEO Jin Xin accepted an exclusive interview with the media)

In 2024, the National People’s Congress representatives and members of the CPPCC stated in the suggestions and proposals that the construction of digital full -scale service -oriented smart reading education projects should be increased, and the development of physical reading space and digital reading platform should be accelerated., Integrate innovation, explore the construction of the living room of the urban culture meeting.In this regard, the sentencestore bookstore has taken the lead.

The reporter observed that the children’s friendly reading area in the sentence shop -Xiaoyura Museum, Jin Xin said that the sentencestore hopes to help more families break through the huge number of books and the content of the content of uneven content.The deep accumulation of deep cultivation of personalized education, through intelligent assessment and combining the development law of children’s cognitive levels, guides parents to read through bilingual picture books to stimulate children’s reading interest and unlimited potential.

(Sentence Elephant Bookstore has a specialized area of children’s friendly regions.

It is understood that the current main customer group of the Jianxiang Bookstore is consumer in the family, which originated from the special service of the bookstore.Jin Xin mentioned: “The focus of the sentence is not book sales, but a rich cultural activity and the reading experience of scientific systems. We focus on parent -child reading scenes and hope to accompany the children to complete 1,500 classic paper books, bookstores in three years, bookstoresIn fact, it provides a easy and comfortable field. “

Today, with the rapid development of Internet technology, digitalization of consumer behavior has also become a reality.Sentence -like Bookstore has developed a sentence Elephant Reading APP. Readers can complete the entire process of borrowing books, repayment of books, purchasing books, ordering orders, and reservationing self -study rooms through online platforms.The APP also generates a borrowing trajectory for readers and provides a recommendation list generated based on reading preference data analysis.Through the Elephant Reading APP iteration, the sentences of the sentence store hopes to create a social platform with reading as a carrier, so that more people who love reading can exchange book reviews and experiences together, and make “reading” in the whole society.

“”Let the reading experience return to the origin, and help the whole people read and go deeply. “

In 2024, the “Reading of the People” was mentioned again in the National Work Report of the National Two Association. In the first 11 years since the first proposal in 2014, the relevant statements have gradually changed from the initial “advocating all -people reading” to”Reading for the whole people”, this year’s “deepening the entire people’s reading activities” is enough to see the emphasis on cultural construction and reading promotion.

With the rapid development of science and technology in recent years, competitors of physical bookstores seem to be not book e -commerce, but things that can be used to “kill time”.”When our brain is formatted by fragmented information, we need to retrieve the ability of deep thinking, deep understanding, and deep learning.” Jin Xin said that the fundamental vision of the sentence shop is to allow the reading experience to return to the source, and through the carrier and form rich readingThe service system makes reading “Yue Reading”.

(Real view of the Big Education Sentence Education Sentence)

In addition, the reporter noticed that the sentence of the sentence was set up in the elephant selection area.Jin Xin introduced: “Deepen the reading of the whole people, not only pay attention to the number of reading, but also pay attention to the quality of reading. The preferred book of the sentence combines the current trend, divided into four categories of social hotspots, literary works, comic children, and life and leisure.Outstanding works, guide readers to take the initiative to choose high -quality content that is good for physical and mental health and enlighten wisdom. This is a sentence attitude. “

Since its establishment in 2001, the study of education has continued to cultivate the field of personalized education, and has never forgotten its original intention, and has actively helped the construction of a learning society that has grown for life.In recent years, Xueda Education has based on personalized education concepts as the base and extended the integration of vocational education, cultural reading, and medical education.On April 2nd, it was the World of World Antoenia. The medical and educational brand “Thousand Wing Health” of the University of Education was committed to providing more support and care for the “Children of the Stars” and helping them to have a better life.